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Pinterest bets measurement and SMBs will boost performance revenue

Digiday / 30 March 2026 / 3h ago

Culture Index

Score Breakdown

Relevance

9/25

Freshness

25/25

Authority

18/20

Brand Signal

8/15

Depth

2/15

5-Axis Cultural Radar

Vik Gupta (vp, gm of monetization) has been tasked with strengthening Pinterest’s push to become a permanent media plan fixture.