Pinkies Up: Inside KATSEYE's Fan-First Takeover on Threads

KATSEYE had Eyekons with their pinkies up and hunting for clues around their Coachella debut. Thanks to a clever scavenger hunt launched on Threads ahead of their festival performance, the group turned the conversation around the show into a digital playground for stans. All weekend, KATSEYE remained one of Coachella’s loudest conversation drivers among the Threads community. The buzz especially g