Physicians Formula returns to ‘2016 makeup’ with a Jaclyn Hill and Manny MUA partnership
Culture Index
Score Breakdown
Relevance
19/25
Freshness
12/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
To celebrate the Butter Bronzer’s 10th anniversary and capture 2016-era nostalgia, the beauty brand launched a throwback campaign and turned to two OG beauty YouTubers.
