PhonePe, Google Pay lose share as UPI rivals gain ground
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
1/15
5-Axis Cultural Radar
PhonePe’s share edged down to 46.3% from 46.5%, while Google Pay fell to 32.7% from 36.1%.
