Phone users know when to hold ’em, delay upgrades amid inflation
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
8/15
5-Axis Cultural Radar
Analyst says handsets now stay in pockets for 4.2 years on average Remember the early days of the smartphone revolution when, even after six months, your phone felt outdated? Not anymore. Smartphone replacement cycles are getting longer as discretionary household budgets come under pressure from inflation, with demand for new devices expected to fall for the rest of this year.…


