Pharrell Williams Strips the White Sleeve From Moët & Chandon's Ice Impérial for the First Time in the Maison's History
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Summary Moët & Chandon has unveiled a new Ice Impérial expression developed with Pharrell WilliamsThe bottle appears without its iconic white sleeve for the first time in the Maison's historyThe release extends Pharrell's ongoing creative collaboration with Moët & Chandon following his 2025 Brut Impérial and Nectar Impérial Rosé redesigns Moët & Chandon and Pharrell Williams have unveiled a new ex


