Pharrell Williams’ JOOPITER Launches Its First-Ever Dedicated Watch Auction
Culture Index
Score Breakdown
Relevance
9/25
Freshness
19/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
Summary JOOPITER debuts Keeping Measure: Watches & Timepieces, its first watch auction.Features collectible pieces from Patek Philippe, OMEGA, Cartier and more.Bidding is open until August 5, 2026, with highlights like the Alan Bean Speedmaster and HYT Moon Runner Red Magma. JOOPITER has announced its first auction under its newly established Watches Department, titled Keeping Measure: Watches & T
