Peter Arnell selected as America's first chief brand architect
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
13/15
Depth
6/15
5-Axis Cultural Radar
The US government has selected American design executive Peter Arnell to serve as the chief brand architect within the newly formed National Design Studio and shape the identity of a "different type of government". The position entails leading "strategic and creative development of a unified design and brand system for the US", according to chief The post Peter Arnell selected as America's first c
