PETA is upset about viral internet star Punch the monkey. Ikea is thrilled.
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
16/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Animal rights group objects to the treatment of the baby macaque, while Ikea sees big demand for its plush orangutan
