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Perplexity is betting big on creators

Digiday 16 September 2026 2h ago
Perplexity is betting big on creators
59
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
AI companies face a tricky sell: to convince creators to advocate for a technology that many fear could threaten livelihoods.
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