Perfumer Francis Kurkdjian on handcrafting a miniature 17th-century theatre in the age of AI
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
For the holiday campaign of Maison Francis Kurkdjian, the perfumer created a miniature version of Versailles’ Théâtre de la Reine. Here, he speaks to Wallpaper* about ‘a celebration of human craftsmanship’


