PepsiCo on how a media shake-up boosted OOH
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand’s outdoor media strategy at Media 360.
