PepsiCo bets on refrigerated fresh foods like gazpacho and guacamole to drive growth
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
5-Axis Cultural Radar
This year, PepsiCo is using refrigerated soups and guacamole to chase growth as consumers seek fresh, convenient foods.
