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People Can’t Stop Buying Diamonds on TikTok: ‘I Feel Like Thanos’

Rolling Stone 16 August 2026 7h ago
People Can’t Stop Buying Diamonds on TikTok: ‘I Feel Like Thanos’
57
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
TikTok Shop started as a place where users snagged makeup products, phone cases, and fast-fashion. Now, people are dropping cash on gems
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