PBR and ‘Friday the 13th’ Team For 12-pack Boxes That Turn Into Jason’s Hockey Mask
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Pabst Blue Ribbon and Horror Inc. are bringing slasher style to the beer aisle this Halloween with limited-edition Friday the 13th 12-packs. Featuring classic franchise branding and a punch-out Jason Voorhees hockey mask built right into the box, it doubles as an instant, last-minute costume for partygoers. The post PBR and ‘Friday the 13th’ Team For 12-pack Boxes That Turn Into Jason’s Hockey Mas
