Pavilions, installations and activations: auto makers maintain a high profile at Milan Design Week
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
For many manufacturers, Milan Design Week has been slowly transforming into a mobility exhibition. 2026 was no exception, as Range Rover, Audi, Lexus, Mini, Škoda and more chose the event to make their own mark
