Patrik Schumacher removes Zaha Hadid's name as studio rebrands to ZHA
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
8/15
5-Axis Cultural Radar
Zaha Hadid Architects principal Patrik Schumacher has announced that the studio is officially being renamed ZHA, following the conclusion of a legal battle. Schumacher announced the studio's new name, which he described as a "natural brand evolution", in an Instagram post. "I'm so proud and excited to announce that we will be trading the new The post Patrik Schumacher removes Zaha Hadid's name as
