Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro
Culture Index
Score Breakdown
Relevance
14/25
Freshness
16/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.
