Patagonia will give you $100 to get your friends to vote
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
10/15
Depth
6/15
5-Axis Cultural Radar
You probably know friends or family members who didn’t vote in the last election. Patagonia wants to offer you $100 to nudge three of them to vote in November. The company is investing $11.2 million in the nontraditional get-out-the-vote campaign. The dollar amount (you get your money as a credit, not in cash) was inspired by a startling fact: An estimated 11.2 million environmental voters—America
