Patagonia faces backlash over trademark lawsuit against drag climate activist Pattie Gonia
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Patagonia is facing a growing backlash after launching a trademark lawsuit against US drag performer and climate activist Pattie Gonia, who has accused the outdoor clothing brand of trying to “erase an activist”. Wyn Wiley, who performs as Pattie Gonia, has urged Patagonia to drop the legal action, which alleges the performer’s name and branding...


