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Patagonia faces backlash over trademark lawsuit against drag climate activist Pattie Gonia

Retail Gazette 29 May 2026 23h ago
Patagonia faces backlash over trademark lawsuit against drag climate activist Pattie Gonia
63
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Patagonia is facing a growing backlash after launching a trademark lawsuit against US drag performer and climate activist Pattie Gonia, who has accused the outdoor clothing brand of trying to “erase an activist”. Wyn Wiley, who performs as Pattie Gonia, has urged Patagonia to drop the legal action, which alleges the performer’s name and branding...
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