Pat Riley Is Going For It, For Better Or For Worse
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Miami has been of two minds on the anti-aging serum that is Pat Riley for about a decade now, roughly since LeBron James pissed off back to Cleveland. This is mostly because 1) Riley was getting old, except of course facially, where he's been 45 since he was 20, and 2) because he didn't get another generational player to replace LeBron. The Miami Heat reached two NBA Finals in that intervening dec

