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Paris Hilton and McCormick Are Dropping a Product Range Targeting Millennials

Adweek / 28 April 2026 / 11h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

18/20

Brand Signal

11/15

Depth

2/15

5-Axis Cultural Radar

The 11:11 Media founder is co-creating a seasoning line, with a digital-first cooking series close behind.