Paris department store BHV ditches Shein after backlash
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
French department store BHV has ended its controversial partnership with Shein, just seven months after opening a permanent shop for the fast-fashion giant in its Paris flagship. The change comes as Société des Grands Magasins, which has operated BHV since 2023, sells the Parisian department store to its current management team. The new leadership team...
