PARCO’s Summer 2026 Campaign Transports Us to the Desert
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
PARCO has unveiled its latest campaign for the upcoming summer season. Positioned as a sequel to its Spring 2026 campaign, this initiative’s theme, "Let go, Let in," shifts the setting from a lake to a sand-filled mirage, unfolding a brand-new story under the desert sun.For this campaign, Paris and Shanghai-based photographer Kin Chan Coedel was appointed as the creative director. Styling was hand
