Paramount’s New Ads Leader Revamps Upfront Pitch, Tunes Out Noise
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
