Paolo Dellachà takes the reins at Pininfarina SpA. What's next for the legendary studio?
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Pininfarina SpA is one of Italy’s most esteemed design consultancies, born from automotive culture but expanding fast into all facets of visual design. Wallpaper* spoke to CEO Paolo Dellachà about the company’s ambitions for the future and its historic connections to the past
