Palazzo Gucci in Florence enters a bold new chapter under Demna
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
The Florence landmark reopens under new creative director Demna, who has curated Gucci Storia, an unexpected take on the Italian house’s history. During Pitti Uomo, Wallpaper* takes a tour
