Paddy Power turns Dublin’s dreaded wheel clamps into comedy billboards
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Paddy Power has hijacked wheel clamps across Dublin, turning the city’s most hated parking icks into a fresh piece of ambient media for its upcoming comedy festival. The guerrilla marketing campaign from BBH Dublin targets cars immobilised on city streets in the days before the Paddy Power Comedy Festival, swapping a driver’s grim discovery for […]
