Pacsun’s CEO on how the brand cracked its Gen Z strategy
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Pacsun's strategy to connect with Gen Z is focused on co-creation with customers. CEO Brie Olson joins the Modern Retail Podcast this week to give her insights on how the brand regained relevance among young people.
