Pack of the Month: JKR Gives World’s Oldest Soft Drink a Redesign Worthy of its Heritage
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
How do you redesign a nearly 250-year-old beverage icon? JKR dives into some truly dusty archives to rescue Schweppes from generic brand purgatory, fusing 18th-century royalty with modern luxury. The post Pack of the Month: JKR Gives World’s Oldest Soft Drink a Redesign Worthy of its Heritage appeared first on DIELINE .
