Pack of the Month: Dukes Coffee Gets a Timeless Refresh Courtesy of SODAA
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
In a sea of loud packaging, Australia’s SODAA studio chose restraint for their Dukes Coffee redesign. We sat down with director Thomas Benson to discuss their clean, typography-focused approach and how they elevated the brand with a subtle, blind debossed wordmark. The post Pack of the Month: Dukes Coffee Gets a Timeless Refresh Courtesy of SODAA appeared first on DIELINE .
