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Pabst Blue Ribbon is turning a $70,000 beer heist into a viral marketing moment

Quartz 03 September 2026 2h ago
Pabst Blue Ribbon is turning a $70,000 beer heist into a viral marketing moment
65
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Thieves used fake paperwork to steal more than 1,500 cases of PBR from a Southern California distribution center on Aug. 17
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