Oxfam launches clothes rental service in charity sector first
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
5-Axis Cultural Radar
Oxfam has revealed the launch of an online fashion rental service, with the aim of extending the life of donated clothing. The charity said the pilot, which began on August 3, marked the first time a national UK charity had offered clothing rental alongside its retail shops. Customers can hire selected items from Oxfam’s donated...

