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Over Soon Reimagines Scent Gatekeeping for the Rest of Your Life

Hypebeast 10 July 2026 15h ago
Over Soon Reimagines Scent Gatekeeping for the Rest of Your Life
63
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Summary Over Soon debuts as an niche perfume stufio, unveiling three inaugural limited scents: "FOREVER BOUQUET," "GRINDER" AND "SBAGLIATO."Each scent is limited to 1,000 bottles, allowing only original owners to repurchase refills.Available only through the brand's website. Over Soon’s debut collection of fragrances arrives with a philosophy of rarity and sincerity —each scent limited to just 1,0
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