Outgoing John Lewis boss remains optimistic for Christmas despite market pressure
Culture Index
Score Breakdown
Relevance
9/25
Freshness
20/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Peter Ruis expects customers to prioritise quality over splurging as the department store invests in social content, digital discovery and its 36-shop estate ahead of peak trading.
