Our Legacy’s ‘laboratory-like’ London store: Scandinavian restraint with a rebellious streak
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
3/15
5-Axis Cultural Radar
The renovated Soho flagship is a ‘space for the next chapter’ of the cult Swedish brand, which has enjoyed exponential growth in recent years. Creative director Cristopher Nying gives Wallpaper* an exclusive first tour
