Ouai launches cinematic web series as long-form content trends: ‘People are craving a new version of authenticity’

Glossy interviews Amanda Martinez, vp of brand marketing at P&G-owned Ouai, about the brand's foray into long-form cinematic content. For Ouai, long-form content is the new foil to AI slop — and it's not alone. On Monday, Meta unveiled a program to beta-test 90 minute Reels through select creators.