‘Other Mommy’ Scared Up $27.5 Million with Marketing Better Than the Movie. What Now?
Culture Index
Score Breakdown
Relevance
19/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
A viral trailer attached to Christopher Nolan’s "The Odyssey" turned Jessica Chastain into a popular horror meme months before Blumhouse’s latest film earned a D+ CinemaScore in theaters.
