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Orange Is the New Brown

Highsnobiety 06 May 2026 6h ago
Orange Is the New Brown
62
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
4/15
Relevance Freshness Authority Brand Depth
If brown clothes are the best clothes, orange clothes are second-best as brands like Casey Casey, Auralee, Stüssy & Bottega Veneta prove. Here's why.
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