Opinion: Poor AI Shopping experiences could put £9bn of UK retail yearly revenue at risk
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
9/15
5-Axis Cultural Radar
Between customers finding products and services via artificial intelligence tools, brands creating AI-focused experiences, and AI being mentioned far more often in customer reviews than previously, it’s clear that AI is rapidly reshaping retail writes Trustpilot senior UK marketing director Steph Gillies
