Opinion: Lululemon’s China Drum Blunder Comes at the Worst Time
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
25/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Though the activewear maker faced intense criticism, it may be able to overcome its misstep in a nation that accounted for 16 percent of sales last year, writes Juliana Liu.
