OpenTable ‘BillBoard’ tots up the unpaid debt to mothers
Culture Index
Score Breakdown
Relevance
14/25
Freshness
18/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
OpenTable has suspended a towering receipt installation inside Melbourne Central for Mother’s Day, created by Australian indie agency 2045, that tallies a lifetime of unpaid maternal labour and arrives at a total of $0.00. Dubbed ‘The BillBoard’, the experiential marketing installation resembles an impossibly long restaurant bill, itemising everything a mother does over a lifetime […]
