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OpenAI wants to be the underdog against Apple. That won’t be easy

Fast Company 07 August 2026 12h ago
OpenAI wants to be the underdog against Apple. That won’t be easy
60
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
10/15
Depth
8/15
Relevance Freshness Authority Brand Depth
OpenAI, the artificial intelligence pioneer, is trying on a new public image: the scrappy underdog David defending itself from Apple’s creaky Goliath. It’s an understandable strategy, but making that image stick won’t be easy. The root of the dispute is OpenAI’s plan to develop its own AI-centric devices. Last month Apple sued OpenAI, alleging that it has stolen trade secrets. This has quickly mor
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