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OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access

Digiday / 31 August 2026 / 16h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

24/25

Authority

18/20

Brand Signal

7/15

Depth

3/15

5-Axis Cultural Radar

That figure comes from multiplying current monthly ad revenue by 12, so it's a snapshot of where things stand today rather than money already booked over a full year.

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OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access

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