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OpenAI reveals more of its ChatGPT ads playbook

Ad Age / 22 June 2026 / 4h ago
OpenAI reveals more of its ChatGPT ads playbook
Culture Index
58
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
Roughly 20% of the queries coming into ChatGPT have a direct commercial intent, OpenAI’s David Dugan said at Cannes.
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