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OpenAI moves to make ChatGPT Ads more measurable — and more visual

Digiday 05 October 2026 12h ago
OpenAI moves to make ChatGPT Ads more measurable — and more visual
55
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
Relevance Freshness Authority Brand Depth
OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.
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