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OpenAI Killed Sora. Creatives Had Already Moved On

Adweek 26 March 2026 8h ago
OpenAI Killed Sora. Creatives Had Already Moved On
58
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
Relevance Freshness Authority Brand Depth
As OpenAI shuts down its marquee video tool, agencies say they quietly switched to better options long before the announcement.
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