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OpenAI introduces suite of performance upgrades for ChatGPT Ads

Campaign 28 July 2026 Yesterday
OpenAI introduces suite of performance upgrades for ChatGPT Ads
58
Relevance
3/25
Freshness
22/25
Authority
18/20
Brand Signal
13/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The new features across campaign optimisation and measurement may see ChatGPT Ads competing more directly with the likes of Google and Meta in the near future.
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