← Back to feed Tech & Digital

OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’

Digiday 30 June 2026 3h ago
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
56
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
Read Full Article → Digiday ↗