Open Influence’s Alexandra Mathieu Charts the Future of Creator Marketing
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
18/20
Brand Signal
6/15
Depth
10/15
5-Axis Cultural Radar
“I used to think a great idea was enough,” says Alexandra Mathieu, who currently serves as VP of strategy and creative at Open Influence. “It isn’t. Great ideas need conviction, storytelling and exceptional execution to survive. There are graveyards full of brilliant ideas that couldn’t convince enough people to believe in them.” Alexandra has spent […] The post Open Influence’s Alexandra Mathieu
